The FTCs’ updated Gramm-Leach-Bliley’s Safeguards Rule goes into effect December 9, 2022. While your dealership may have already implemented a Safeguards compliance management system covering your traditional IT systems, you may have overlooked the biggest, unencrypted, and easiest-to-access database of consumer personal information: The vehicles on your lots!

The pre-owned vehicles on your lot contain sensitive geolocation and phone data about their previous owners, whether they are lease returns, loaners or trades. If that information isn’t deleted before new owners take possession, you may be liable for fines.

Join us as Andrea Amico, CEO and Waverly Burt, VP Dealership Partnerships for Privacy4Cars present the webinar, Safeguarding Consumer Personal Information in Vehicles on your Lot: What you need to do to comply by December 9.

Designed for Dealer Principals, Owners, General Managers, Compliance Managers and Legal Counsel, you’ll learn which data vehicles capture, stats of private information found on dealer lots, how to rapidly launch a program to protect your customers from data leaks — and protect your dealership in the process.

​

You’ll learn

• What personal information vehicles capture and is commonly found on dealer lots

• How to apply the FTC’s prescriptive mandates to data captured by vehicles

• What disclosures you should consider

• How to implement technical, administrative and physical safeguards to delete private information in vehicles